The Fidelity Problem Has Inverted
As AI-generated prototypes compress the gap between idea and artifact, the designer's role shifts from producing high-fidelity outputs to ensuring high-fidelity thinking.
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Strategic Intent Orchestration
Design leadership isn't dying, it's being reforged. In a world drowning in AI-generated output, the scarcest resource is no longer creation, it's direction. The future belongs to those who orchestrate strategic intent across every surface, system, and stakeholder.
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Yes, AI is Coming for Your Design Job: How Designers Can Adapt and Thrive
AI is about to make a lot of conventional design production skills irrelevant. The designers who'll thrive are the ones doubling down on taste, curiosity, and frameworks for thinking about fundamentally new kinds of interactions.
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The [Near] Death of Craft in Digital Design
If there was ever a golden age for design in business, it probably rose from the Bauhaus. What happened to the craft that once defined our profession?
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Thoughts on Paul Rand
Some thoughts...and some logos. Exploring the enduring legacy of one of graphic design's most influential figures.
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The Dirty Little Secret about Design
This is my process. The uncomfortable truth about how design really works in the real world.
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Entrepreneurs, Reverse Salients, and How to Find Them
Sometimes the weakest link is the biggest opportunity. Understanding how to identify and capitalize on system bottlenecks.
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