Blog
Reflections on design leadership, the craft of UX, and the evolving landscape of digital product design.
AI is changing how design works, not whether design matters. The production layer — variants, states, redlines, design-to-code — is collapsing from days into hours. As generation gets cheap, the bo…
Read Full Article
As AI-generated prototypes compress the gap between idea and artifact, the designer's role shifts from producing high-fidelity outputs to ensuring high-fidelity thinking. The teams that move fastes…
Read Full Article
The design leader's role isn't disappearing, it's evolving into something far more consequential. Strategic Intent Orchestration is the discipline of aligning AI capabilities, business objectives, …
Read Full Article
AI is about to make a lot of conventional design production skills irrelevant. The designers who'll thrive are the ones doubling down on taste, curiosity, and frameworks for thinking about fundamen…
Read Full Article![The [Near] Death of Craft in Digital Design](images/screenshot-2024-06-21-at-5.15.52-e2-80-afpm.jpg)
Craft — the discipline of deep medium mastery that defined design from Bauhaus through the 1980s — eroded as digital tools abstracted designers away from their medium. We traded rigor for "good eno…
Read Full Article
Rand's enduring lesson: meaning matters more than appearance. His core insight — that what a design signifies is more important than what it looks like — applies directly to modern UX. In an era ob…
Read Full Article
Designers publicly champion systematic, methodical processes but actually rely heavily on intuition — what Michael Bierut calls "genius-based design." Great design emerges from a messy combination …
Read Full Article
"Reverse salients" — military shorthand for the weak points in an advancing line — translate directly to business: a system's biggest vulnerabilities are often its biggest opportunities. In softwar…
Read Full Article