The Problem
The automotive industry ran on proprietary, one-to-one data-sharing arrangements. Dealerships, OEMs, and vendors all needed access to the same data, but every integration was a custom deal with no standardization, no security of IP, and no self-service path for developers.
What We Shipped
Fortellis became the first developer network and API marketplace in the automotive industry. We designed the end-to-end platform: API hosting, monitoring, publishing, marketplace discovery, and flexible pricing models.
We also built Hailer, a standout application on the platform—a customized ride-hailing solution for dealerships that integrated Lyft Concierge with OEM warranty centers and dealer management systems.
Results
150M+
API calls in first year
$10K/mo
Savings per dealership